If you are someone from the marketing background, you must have come across “landing pages” and know their importance in affiliate marketing. In digital marketing, the term landing page refers to a standalone web page created specifically for marketing or advertising campaigns. It is a web page where a visitor “lands” when they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. The main purpose of the landing page is to drive traffic (leads) to it so as to achieve the action established by the marketer.
In order to attract the right audience and to push them to convert to the action you seek (registration, sales, subscription, etc.), the landing page you create should be well planned and efficient in design. And in this way a good landing page helps you achieve incredible results!
Hacks To Improve Landing Page Conversion Rate
Choosing The Appropriate Audience
You must understand that your audience is more important than creating a landing page. Hence, you must decide the type of audience you want to attract the attention of so as to drive them to your landing page. Your landing page should be designed in such a way that it appeals to their behaviors, needs, location, desires, interests, etc.
Finalize The Landing Page Objective And Conversion Goals
Finalize the objective and conversion goal behind your landing page. While deciding on your goals you must keep in mind that it is specific, achievable, measurable, realistic, and focus on your strategy. You must decide the conversion goals that will be suitable to the sales funnel stages your landing page was created for.
Form The Strategy
You must focus on the main goal you want to achieve and the stages of the sales funnel your users will follow. Besides, you should also keep tracking the page’s traffic so that you can find out the source from where your visitors are coming (Social Media, Search, Push Ads, Native Ads, Contextual etc) so that you can focus your traffic investments on the most profitable sources which in turn will optimize your landing page.
Don’t Underestimate The Power Of Visuals
It is a proven fact that the users are more engaged with a higher response when they are approached with visual content rather than simple text. Visual content catches the attention of the audience and they are more likely to buy a product when their eyes are captivated by photos, videos, infographics, etc.
Research reveals that customers are strongly influenced during the shopping process when they come across user-generated visuals and reviews such as extra information regarding the product. So, the use of visuals and reviews feature options are always encouraged.
Clear And Concise Content
You must ensure that the information you are including in your content is clear and concise so the users don’t have to struggle to find what they are looking for. You can incorporate headlines and easy to read font types which will lead users to understand your content and it will increase their attraction and interest as well. The important elements that you can incorporate are:
• The benefits of the product
• A unique sale proposal
• Visuals depicting usability
• The reasons why the user should buy the product
• Social activity
• A call to action
Captivate Audience Through Email
In order to convert users you can send them information they need to close the deal regularly. You can use a non-intruding and friendly pop-up for the purpose as it generates a higher response rate from users by asking them to give their email addresses. Provide them relevant and valuable content to ensure that the users trust you and consider buying your product.
Make Your Campaign Effective By Tracking Data
At this stage, it is important that your landing page is generating profits at the end of the cycle. Hence, when you track your data it allows you to make adjustments so as to achieve your goals and boost revenue.
Besides, make sure you are using right tracking tools so that you can track every bit of data you need to make your campaign effective and profitable.
Speed As A Ranking Factor
Users wish to find answers to their question as quickly as possible and research confirms that people care how quickly the pages load. In this manner, Google ranks your website according to its loading time. Now keeping this in mind you should design your page in such a way that improves user experience. Further, you should focus on user-centric performance metrics by using tools such as Lighthouse and Page Speed Insights.