For the past few years, the AI industry has been on a rise. From manufacturing to healthcare, automation has pretty much taken over our lives. The AI market is growing at an accelerating pace and is estimated to reach $25 billion by 2023. There have been rising speculations that AI will also represent the purchasing habits of about 55% individuals employed in the advertising industry. After success in advertising, AI Tools are now taking the affiliate world by storm.
What is Artificial Intelligence?
Artificial Intelligence is concerned with empowering machines with human intelligence. It does so by focusing on three major cognitive abilities of humans, that is, learning, critical reasoning and self-correction. Here’s how it works. Machines are ingested with large amounts of labeled information meant for training purposes. They then analyze this information to find correlation or patterns. They use these patterns to make predictions about the future state of the data sets.
Let us take an example to understand it better. Let’s say that there is a chat box that is continuously fed with text chats. It will soon learn to replicate human-like conversations with people.
What are Artificial Intelligence Marketing Tools?
When it comes to marketing, simply adopting a trial and error approach can prove to be a grave mistake. It can hamper your entire business growth. Therefore, it is imperative for businesses to continuously and quickly analyze huge amounts of data to make informative marketing decisions. This is where AI steps in.
AI tools enable businesses to quickly analyze their data and make smart decisions. These tools help in developing a well-optimized marketing strategy by highlighting important information about buyer’s trajectory. Furthermore, employing AI marketing automation techniques enhances the speed of analysis and gives faster responses. As these processes are completely unaffected by human intervention, marketers can focus their attention on what is important.
This helps in optimizing performance, productivity and efficiency of work and eventually leads to more affiliate income.
How is Artificial Intelligence Affecting Affiliate Marketing?
Today, there is a wide ambit of AI based marketing tools available which can help you manage various facets of your affiliate marketing campaigns. They can analyze heavy amounts of data, analyze information effectively to identify various creative assets, and can even lend a hand in content creation. Here are a few benefits of utilizing AI tools for Affiliate Marketing:
Less Time Consuming
When running an affiliate campaign, there are many things that you need to focus on. It means hours of hard work. AI marketing tools can take care of repetitive and more time-consuming tasks for you. This allows your marketing team to direct their attention towards more critical tasks. This saves you a lot of time while also reducing the scope of human errors.
Automated Decision Making
AI utilizes data to make informed decisions. What’s more intriguing is that it makes a decision that would have taken you days of analyzing in the snap of a finger. Many businesses have reported that more than 69% of the time that goes towards data-related processing can in actuality be automated.
Content Creation
It is no secret that content is king in the world of affiliate marketing. High quality and engaging content increases your chances of getting qualified leads. Therefore, the ability to continuously and consistently create valuable content should be a priority for every business. AI tools offer valuable assistance for content creation. They can timely deliver optimal content for various social channels.
Understanding Consumer Behaviour
One of the best features of AI tools is that it can help you identify, understand and manage the changing consumer behaviour. AI tools are quick to spot any new behaviour pattern in customers and can help you adapt your marketing model accordingly.
Accelerates Lead Generation
Studies show that businesses that use AI tools to optimize their content saw a 50% increase in the number of leads. AI tools can help you prepare personalized content for potential customers. Furthermore, AI tools can help you find optimal keywords to optimize your content. It has been found that leads from SEO are eight times more likely to make a purchase as compared to those generated by traditional ad campaigns.
How Can You Leverage Artificial Intelligence to Improve Your Affiliate Marketing Strategy?
The success of any marketing campaign depends upon two things. Firstly, it’s the availability of consumer data. Secondly, it’s how fast you are able to process and analyze your data. AI tools help marketers prepare agile marketing campaigns in no time. But in order to make the most out of these tools, you must understand how you can utilize them effectively. Here, we have summarized a few important processes of an affiliate marketing campaign that you can manage with AI tools.
Keyword Research
Keyword research is critical to the success of your affiliate campaign. It not only helps in improving your SEO score but also helps in content optimization. Research has found that 75% of the users do not move beyond the first page of search results. Therefore, it becomes imperative that your content has a higher ranking. Thankfully, there are many AI tools available that can help you generate valuable long-tail keywords. Building your content using these keywords will drive organic traffic to your site while also improving the content quality.
Personalized User-Experience
Providing a smooth and engaging user experience to customers can build a positive perception towards your business. AI marketing tools can help you analyze available consumer data. They will conduct an in-depth analysis of demographic information, location, and behavioural variables to find relevant content solutions. Furthermore, you can also add chatbot and push notifications to enhance engagement.
Google Analytics
Google analytics present valuable data insights that can help elevate the performance of your marketing campaigns. It presents mindful solutions to boost sales. The AI-powered tool offers information related to customer acquisition, consumer behaviour, and conversion rates. You can utilize this information to improve performance as well as to generate quality leads.
Automated Email Marketing
What sets email marketing apart from other marketing tactics is the fact that users willingly gave you their email address. While this is not an invitation for spam, but you can utilize various AI marketing tools to gather relative data and create appropriate content. Furthermore, you can automate your emails using an email drip. Studies indicate that businesses that used email drip campaigns witnessed a 20% increase in terms of overall sales.
Fraud Detection
Another amazing thing that AI tools can do for your business is to save you from the perils of fraudulent traffic. AI tools employ Machine Learning algorithms to analyze complex data. This helps to identify any potential frauds. AI tools can also monitor traffic quality on your website by separating organic traffic and fraudulent traffic. They can enhance the security of your website while also minimizing loss.
Takeaway
Artificial intelligence has been revolutionizing the domain of Affiliate ,Marketing ever since its advent. It provides innovative solutions in the form of AI powered marketing tools such as Google Analytics, Email Marketing, etc. These tools make it easy to manage, analyze and monitor consumer data, thus enhancing the performance of your ad campaigns. If utilized properly, these tools can derive great value to your business.
