A lot of times the presentation of your content is as important as what you write about. The success of your content depends on the structure of articles, what you include in them, and the media format you have used to present your content.
Some posts are capable of spreading through social media, but they may not attract many backlinks. And there are some posts that create a lot of engagement but nothing else.
The main focus here is: All the content you produce should be written with an end goal in mind. You should be aware of what you are trying to accomplish.
One of the major goals of content is to attract links. Links are a major part of SEO and are not going anywhere anytime soon.
Let’s dive deeper to know why backlinks are important and the different types of content that will help acquire backlinks to your site naturally.
Why Are Backlinks Important?
Majority of search engines have a citation system that is embedded into their algorithm. Google uses citations to understand content quality and determine whether it should be visible on the first page of a search result.
Your click-through rate (CTR) is drastically affected by your search engine rank. Websites that are positioned as the first result have a remarkably higher CTR then even the second or third positioned result:
Besides, if Google can’t gather usability metrics with your content, it is almost impossible to monitor the performance of your site.
For example, if you take your bounce rate in consideration: If a visitor clicks on your content, then returns to the search results and chooses another resource, this implies a negative user experience. On the contrary, if someone clicks on your result and stays for long periods of time, it suggests they enjoyed your content and indicates a positive user experience.
This information is essential if you want a fair competition for your SEO and overall online presence.
In addition to it, securing credible citations from other notable websites through high-quality backlinks also gives your content a better chance to appear in search results.
What Qualifies As a High-Quality Backlink?
When you are adding backlinks to your content, you should keep in mind that not every link has an equal value. While high-quality links can strengthen your content material, low quality links can adversely affect your site performance.
So how do you know if a backlink is beneficial to your site?
A backlink that is of high quality will have a high domain authority, implying that search engines find the link to be trustworthy. There are numerous online tools that you can use to test a website’s authority score free of cost. Some of them are:
- Ahrefs Website Authority Checker
- SEO Review Tools Website Authority Checker
- Moz Domain SEO Analysis Tool
Authority score tools are very easy to use. You just need to copy a specific backlink and paste it into the available search box.
As per the advice of experts, a high-quality backlink has an authority score between 60-100. To keep a healthy website, avoid links that have a ranking of 40 or below.
Types Of Content That Help Generate Backlinks
Now that you have knowledge of what backlinks are and why they are important, next thing you have to do is start incorporating these types of links into your content. Ideally, you want to start this process organically, which means having to do backlink outreach.
The secret recipe to build high-quality backlinks is to create something worth linking to. You need exceptional cornerstone content that will help keep your customers engaged throughout your sales funnel. That content should also help in encouraging consumers to take a variety of actions.
Mentioned below are a few examples of content that can help generate backlinks on a more consistent basis.
Listicle is just another name for a list post. It is a popular category of content among bloggers, affiliate marketers, and content producers. These are the reasons why:
Straightforward Heading: Listicle headings often use titles such as, “X Best”, “X Top”, which indicates a set number of specific products that readers expect to be discussed in the article.
Readers Love Numbers: It has been psychologically proven that readers are more likely to click on a search result that begins with a number. According to a study, 5 is the magic number to use when you are writing listicle content.
Scannable Content: Numbered headings in a listicle also provide a clear, organized structure which makes it easy for readers to scan through your content.
More Likely To Read Through The Content: When readers read a title on “5 Best”, there are chances that they will read all five bulleted points.
Listicles also meet the need for a lot of search terms: For example, when you are considering a purchase, you often search for the “best…”. When you search this, you are looking for a variety of options, preferably with a list of pros and cons for each one.
One of the best things about a listicle is you can ask the company that comes at the top of your list for a backlink. Getting a backlink from a site that is relevant to your content is a big endorsement and can boost your search rankings.
Infographics are another most popular link-building type of content. Including them in your social media marketing strategy can get you more shares and likes than other types of content. The reason behind it was proven in a study that shared that people pay attention to information that carries images.
People scan through an image much quicker than a written article. For your infographics to capture the attention of reader, three elements should work together:
- Impressive Design
- Well-researched statistics
- Well-strategized promotion and outreach
Another great thing about infographics is the opportunity to repurpose a great piece of content into another medium. You can then post on social media platforms or publish it on your website.
Wherever you run an eye on the internet you will see video content. Videos are so much in trend that it becomes difficult for brands to get noticed. However, you should definitely consider it because a great visual campaign can make you go viral.
Whitepapers and Reports
Whitepaper is defined as a highly detailed report on a particular topic. A whitepaper provides you an opportunity to give insights into a topic that is related to your niche. But keep in mind that the insights you provide are valuable and useful.
A good whitepaper or report includes a lot of graphics that provide insights and data. Whitepapers need a lot of research for writing on a particular subject. However, the efforts and hard work you put pays off in the number of high-quality backlinks you get from related sources.
When you are strategizing your content, you should keep in mind the way your content can invite beneficial backlinks. This article consists of four different types of content that welcome backlink opportunities, including:
- Video Content
- Whitepages and reports
You do not necessarily need to include all the content strategies that are discussed in this post. Though you get several types of content that can get significant backlinks but not every source is going to work for your niche.
In simple terms, not every link will fetch you the same results. You can mix these strategies depending on your business and test for a few months in the beginning. Then you can track the outcome and the expense and choose the one that works best for you.