A BUMPY ROAD
Starting from an idea that emerged into the minds of two young friends, Rohit Ajmani and Sahil Walia while still in college exchanged their thoughts on creating something on their own. From successfully launching their first website, Newton007 to interacting with some of the most leading marketing intellectuals, they have come a long way and now have a better vision of enabling Idea Clan to turn into a Unicorn – a Billion dollar vision.
The journey begins
It all started over a cup of tea in a college canteen when two friends pondered over life. They could have enjoyed the bliss of being students without a care in the world. But right there, on the campus of CCET, Rohit Ajmani and Sahil Walia chalked out the plan of turning into entrepreneurs even before grabbing a hold of their degrees.
7000 from 007
The urge to create something on their own was stirring in the engineering students and it all came to life with the dawn of 2010 when they launched Newton007. The dynamic duo channelized the brain of a scientist and the pluck of an MI6 agent into a website for students. As the website picked up pace, they found themselves collecting their first earnings from Google Ads. Looking back at the check of Rs 7000 earned from 007, it was meant to be!
I am possible
Basking in the success of their website, the friends took a leap of moving to Talwara, a small town of Punjab, in 2011 to do something big. The plan of building 200 websites was a long shot but when two brains work together, impossible becomes “I Am Possible”. Somewhere between kick starting a rickety scooter every morning to downing red bulls every night, they jump started their joint venture. While the initial plan of building the websites worked out, the project bombed at the revenue stage. But not all was lost, the creative juices kept flowing.
Laying the foundation
The new year brought with it a fresh opportunity for the partners and it came in the form of a 6 months internship during their Bachelor program. Walking on the beaten path of interning with an established firm didn’t cut it for them and they rented their own space to lay the foundation of a company that goes as Idea Clan in today’s world. It was a risk, both for their degree and finances but nothing could scare them from giving their dream another try. Even before taking off, the venture misfired and the zestful students incurred heavy losses. But all they needed was a pep talk from industry gurus and they were back in business with more vigor. The result was that they drove to their final exams in cars they bought from their own money!
While Digital Apps brought revenue, they didn’t bring with them stability. And before they knew it, 2013 witnessed the two friends plunge into the field of IT and programming for global clientele on platforms like Freelancer, oDesk and Elance. The vision to work with international clients was coming to life but something was missing. It was the autonomy to direct the ship!
Taking the plunge
Getting back the reins into their own hands, the pair took the risk of jumping into the world of Affiliate Marketing in 2014. Playing their cards right with Google and FB ads, the doors to paid advertising opened for them. With the revenue pouring in, it was the perfect opportunity to extend business and what better way than starting a new company? Thus, W Crafts was born and with it, the engineers advanced into intext and pay per view advertising and affiliate fraud system with Paytm. Things were beginning to look up but soon the partners were about to find their way in the vast sky.
January brought with it the first real taste of success when they flew to the US for their first international conference. Held in Las Vegas in 2015, the Affiliate Summit West was a goldmine for ideas. While representing Idea Clan for viral marketing and W Crafts for PPV advertising, new doors were opened for the budding marketers. The conference gave them much more than their first visit to the country. It was a platform to make and strengthen connections and the CCET graduates made the best of it. The duo came back prepared with insights into the field that accelerated their growth multifold. This was just the first of the hundreds of conferences they would attend over the years.
It needed much more than a steady income to stop the pair from experimenting. With 2016 whizzing past the calendar, the two had already ticked off Cryptocurrency Trading and Pop Ads from their bucket list. Equipped with a larger office and an enthusiastic team, they were ready to launch the Viral Sparks platform that connected social influencers and media buyers with advertisers.
The tables had turned
Attending conferences around the globe was turning into a passion for the duo and they stepped it up a notch when they began speaking at such events. The tables had finally turned! At this point the partners were working with a lot of international companies which brought in revenue but also came with currency conversion costs. With most of the clientele from America, it seemed like the next obvious step to get Idea Clan incorporated into the US to not only cut costs but also get more exposure worldwide. 2017 presented that chance to the duo and they grabbed it. This was an important milestone in the journey but the best was yet to come.
Think big, dream big
The urge to think big, dream big and then do big never subsided, it only grew with time. The partners found a way to channel this need and attended their first Master Mind in 2018. By interacting with the leading marketing intellectuals and gaining insight into their methods, Master Mind became an enriching experience for them. With the business seeing new heights, it was an excellent time to introduce blood in this brewing cocktail of success and hard work. Sahil and Rohit introduced their brothers, Saurabh and Piyush to the world of internet marketing and helped them jumpstart their venture, AW Media which provides services to Idea Clan through Lead Generation and Content Marketing.
2019 was a particularly important year in the journey of Idea Clan because the team moved to a bigger office. The efforts were paying off and the spirited pair got their own Volvo cars! The journey from here only accelerates and soon the company whooshes away to new milestones of success.
Billion Dollar Vision
The journey does not end with 2020 when the pandemic hit, in fact, it has brought more laurels. The zealous duo foresees Idea Clan turning into a Unicorn- Billion Dollar Vision. Since their goals have driven them so far, we’ll see this one being achieved in the near future!
It was a bumpy ride but so worth it!
WE ARE A TEAM OF
We’ve established a people-focused workplace and their contributions have had a great impact on the company’s overall mission.
will to win.
WE BRING MORE
traffic and conversion to your website.
Incorporate details about your brand’s approach and build a robust marketing portfolio.
We excel in what we do in that we know what it takes for a brand to grow, we focus on delivering quality results rather than quick results and this is what makes us stand out from our rival companies.
We develop a robust relationship with our clients, keep up commitments, and work together to build a strong outcome.
MEET THE ONES
who create magic
Sahil Walia has transformed Idea Clan into a martech company by amalgamating his marketing skills with his technical expertise. As the Director, Sahil has taken the responsibility of setting the vision and technology strategy in addition to driving the data science agenda across the company’s entire portfolio. He is the innovative mind behind the path breaking programming on which Idea Clan floats. Today, he’s driving the company’s strategy to unleash the power of technology over an established empire of online marketing.
Equipped with solutions for data analytics, content and commerce, Sahil is powering the digital growth of Idea Clan across the globe. His prime focus is on leading initiatives to re-imagine the company’s processes using cutting-edge technologies. Sahil is a master of driving innovation and his Bachelor of Technology certainly has a role to play in it.
As a problem solver by nature, Sahil quenches his thirst by employing technology to bring a new dimension to marketing solutions. His in depth involvement in every process and stage of marketing with constant brainstorming makes him a true participant instead of a spectator.
Rohit Ajmani has brought Idea Clan to a pedestal where it is celebrated by leaders of digital marketing. He has ushered the company through some of its boldest and most critical changes through his corporate strategy and global partnerships. Under his leadership, Idea Clan has achieved record revenue and industry recognition for bringing the art of story-telling into digital marketing. His passion for creativity and media reflects in the company’s unconventional marketing campaigns.
The seeds of turning into a first generation entrepreneur were sowed early in life, even before Rohit received a Bachelor of Technology in Electronics and Communication from CCET, Chandigarh. The driving force behind his plunge into the digital arena was his urge to push boundaries and think outside the box.
Being a leader in the truest sense, Rohit is the guiding force that has brought together a team of exceptional individuals who work tirelessly towards a common goal of taking online marketing to new heights. Standing tall as Idea Clan’s networking guru, Rohit is taking the company into its next chapter of industry leadership.