Creating Ad Content That Converts
It doesn’t matter if you are an affiliate marketer or a direct advertiser, you must at once ponder about the conversion rate of your ad’s content. To summarize, conversion is the most essential factor of your content strategy and is a parameter of how many people engaged with your service in the end.
However, it is not simple to come up with an ad that boosts your conversions. Releasing the arrow of your content and hitting the right target demographic to keep them satisfied and encouraged is sometimes near to impossible. So what do you need to do to create ad content that raises the conversion rate?
Engage Your Users Beforehand
User engagement is an essential step of successfully marketing your product.
Brands that invest into building a community and communicating with them to establish a presence can convert people into customers easily.
Take into consideration current exposure, brand reputation, and popularity of your brand. Do you think you can enhance your brand by exploring new opportunities to explore and develop public interaction? You need to ensure that people know who you are and what you do before you ask them to buy your products.
For example, Coca-Cola is an established brand by now that they could launch any product and people would buy them. This is defined as brand loyalty, and it is one of the first milestones towards creating effective ads.
Brainstorm A Marketing Strategy
Going into a marketing campaign without having a proper plan is going to harm you more than it can benefit you. Without a marketing plan you can not expect any conversion for your products and website. Brainstorm and come up with a marketing strategy that has a clear beginning and an end before you start drafting content for it.
A clear roadmap and a marketing calendar can come handy to you in creating content consistently for your visitors. And when people are happy with your professional ethics and integrity as a marketing content provider, they will start buying your products, subscribing to your newsletter and engaging in your content.
Highlight Your Speciality
Every brand is unique in its own way but what is it that makes your brand stand out from the rest? A lot of marketers often ignore the importance of brand image in creating ads. Finding answers to the following can help you when you are trying to understand your own brand:
- What was the reason behind starting the operations of your company?
- What mission goals and long term vision have you set up for your company?
- Which product lines do your company deal in and what are its key stakeholders?
- What is your plan of growing and expanding in the coming years?
If you find out what sets apart your band from others, it can help you to create ads that get conversions. People are inclined towards brands that they can relate to and those with noble and exciting goals. Analyse your brand yourself and implement your findings into the content of your brand.
Invest In Original Content
The importance of original content can not be emphasised more. If you use borrowed photos and content it might not help you in meeting your conversion goals. If you want to grow your brand then investing into original content that stands out from the rest is a necessity for you.
There are a lot of options to create original content, but the most effective options are hiring freelancers or a full-time team. Choosing either of the two depends on your capabilities, but make sure you involve writers, graphic designers and content managers.
Your content creation team must be aware of your brand’s mission and vision, as well as the targets for specific ad campaigns. Inconsistent original content is still better than plagiarized content that people already have seen somewhere else. It is essential that your content does not kill the conversion rate.
Cross Check Your Content
When your content is ready to be published, you need to get it cross checked by a third person. And it is where you will need writing tools and services for your advertisement content. Briefly, there are two different types of writing help available on the internet- services and tools.
Services are writing platforms that are dedicated to creating and editing written content for online publishing. They have professional writers that can edit, proofread and format your content in exchange for a small fee based on your needs. Some of most common and useful writing services are FlashEssay, GetGoodGrade and EssayKittens. All of these services provide you different writing options depending on the type of ad content you need to get checked before publishing.
As compared to it, writing tools provide automated monitoring and formatting of your content according to SEO standards. Even though SEO doesn’t play a major role in ad content, it still ensures your ranking stays high with search engine algorithms. Some of the most popular tools to try are Grammarly (a grammar check tool), Yoast Analyzer (content SEO analysis) and Google Analytics (for A/B testing).
It is always a better idea that you invest some money in tools and services to ensure that your conversion rates don’t drop under new ad content. However, choose the tools that cater to your content style and cross check everything before you publish it.
Calls To Action
What differentiates an inactive audience from a loyal customer base is the way brands treat them. If you do not have a call to action in your ad , it is just a pretty façade and presentation of your products and services. Creating a sense of urgency around your product and persuading your viewers to buy whatever you are trying to sell is what drives advertisement.
There are different types of calls to action, but the two most common are psychological and verbal. Psychological calls to action use graphics and custom visual elements that create a sense of concern with viewers. Think of a vibrant ad poster that has a “50% off!” on it and you will know what psychological calls to action are!
The same happens for verbal CTAs, but they are more subtle and need more attention from the readers. Typically, marketers add sentences like “Go out there and try our product today!” as a form of verbal call to action.
It doesn’t matter which type of CTA you choose to use, ensure that you implement at least one of them to animate your audience into converting into customers. If you do not convey to them what to do, they will simply search for ads that do that for them instead.
Collect Your Performance Data
Claiming that your conversion rates are low without any data backing it up is not going to do you any good. You should ensure that you are using a tracking software that helps in determining the percentage of users that are converting into customers when they interact with your content.
This will provide you a fair idea which ad content is working for your brand. Tracking and collecting data is one of the most important components of advertisement. You should not hesitate before investing into tracking and analysis as it helps in getting more conversions than before.
Make Legitimate Claims
If you really want people to convert into your customers, the key is to simply be transparent with them. For example- If you are promising chunks of mango in yogurt in your ad, ensure that you are delivering mango chunks in it. Brand reputation is very fragile and it can be harmed even if you push it slightly.
Long Term Conversion: Final Word
Customer conversion doesn’t happen easily in the beginning. In contrast, it does not take much time to lose those same customers.
You should consider conversion as a long-term project which needs your constant attention. The content you incorporate in your advertisement should align with you and your product and not the trends established by your competitors. Consider this as a key to stand out in the industry for a long time and make a mark on it.
